Happy New Year! Channel Marketing Journal is excited to kick off 2020 with the launch of a new tract, Transformation Academy. Transformation Academy will take you beyond channel enablement to explore a wide range of leadership, team building and empowerment strategies.
In this edition of Transformation Academy, we focus on communication strategy with a “Connect the Dots” podcast on the three pillars of effective messaging. Few relationships can thrive without strong communication. Watch this podcast for tips on creating clear, compelling and convincing messages from Zach Messler, a messaging and positioning advisor to entrepreneurs and small business leaders. We’ll be back with Zach in our next edition; so be sure to check your email on January 22.
Until then, check out this video of my interview with AppSmart’s Julie Dzubay, who’s helping to take the partner marketplace to the next level by building on the trust business buyers have with their tech advisors.