Wednesday, April 1, 2020

CHANNEL MARKETING TODAY

Remote work has become the new norm as governments across the US get serious about slowing the spread of Covid-19. And while working from home every once in a while is a perk, it can impact motivation and morale...

As Buyer’s Journey Moves Online, Digital Marketing Moves Center Stage

Ken Keyes, Director of PartnerOn Sales at ContentMX, trains the SYNNEX internal sales team on DEMANDSolv, a streaming marketing service offered free to all...

Streaming Marketing Service Keeps SYNNEX Partners Focused on Customer Service

By making marketing processes more streamlined and approachable, tech vendors can help partners stay focused on delivering top-notch customer service. Learn how SYNNEX does...
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How the SYNNEX STELLR Team Envisions the Cloud Future

What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments.  “Our partners and customers are...
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What’s in Store for the Channel in 2020 and Beyond?

As much as the tech industry continues to advance and great new solutions come out, channel teams will always be in search of answers...
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What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
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Digital Marketplace 2.0 

Companies like Microsoft and Ingram Micro brought the concept of online marketplaces to the channel. In 2020, AppSmart is taking the partner marketplace to...
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How Slack Works Out the Best Path to Mutual Value 

“There’s no clear path to building a partner program,” admits Rich Hasslacher, Head of Global GTM Alliances & Channels at Slack. But by taking...
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Cisco Lays Foundation for Digital Transformation

As VP of Strategy, Planning & Programs for Cisco’s Global Partner Organization, Marc Surplus is responsible for developing and executing channel strategies and partner...

VIDEO

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How the SYNNEX STELLR Team Envisions the Cloud Future

What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments.  “Our partners and customers are...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

What’s So Funny About Social Distancing?

Under a bright sun, eerie silence. No kids running to the bus. Few cars on the road. No office chatter. Has the world come...

CHANNEL MARKETER PERSPECTIVE

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How the SYNNEX STELLR Team Envisions the Cloud Future

What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments.  “Our partners and customers are...

TRANSFORMATION ACADEMY

CMCtv Episode 34: Tips for Growing Channel Sales

Heather K. Margolis and Kiley Kunkler, VP of Vendor Originations at Wells Fargo Capital Finance talk about innovative ways to help Vendors grow channel...

PARTNER PERSPECTIVE

Digital Marketing Content OnDemand – US Partner Community Blog – Microsoft

Investing in online marketing - and doing it well - is no longer optional for companies who want to compete in this digital age....

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Name Your Video Collaboration App

With Covid-19 pushing employees out of the office, collaboration and video conferencing software is being pushed into the spotlight.  Disruptions on a scale of Covid-19...