Tuesday, December 11, 2018

CHANNEL MARKETING TODAY

In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience being on the front line with customers. At RSA Security, Faraz Siraj, Regional VP of...
video

What are the Two Most Important Words in a Channel Marketer’s Vocabulary?

SentinelOne is a relatively new player in the cybersecurity technology space but no stranger to success. In just one year, the company has enjoyed...
video

See Why No Partner Gets Left Behind at Microsoft

The guiding motto at One Commercial Partner (OCP), Microsoft’s channel-facing organization, is “No Partner Left Behind.” Last week, Channel Marketing Journal caught up with...
video

How Microsoft Drives Customer-First, Partner Empowerment Strategies

With a partner network larger than that of Amazon Web Services and Salesforce combined, it’s safe to say Microsoft knows a thing or two...

‘Tis the Season to Focus on Channel Relationships

The holiday season is here, and many vendors have started ramping up their channel marketing strategies for 2019. While setting revenue and partner investment...
video

Siemens Takes a Hands-On Approach to Partner Enablement

For Chris Weitzel, Senior Global Channel Marketing Manager for Siemens Digital Industry Software, working hand-in-hand with partners in the field is not only the...
video

Partnering to Provide Complete Solutions

A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance....
video

How Not to Squander a Great Partner Engagement Opportunity

In this edition of Channel Marketer Perspective, we introduce you to Rob Rae, Vice President of Business Development at backup and disaster recovery vendor,...

You’re Invited: Apply For The Channel Marketing Journal Channel Marketing Change Agent Roster

In the past year, has your technology company… Created or changed a partner program that helped partners achieve a specific objective — such as reaching...

VIDEO

video

RSA is Accepting Applications for Marketing Program Funds

In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...

CHANNEL MARKETING: TIPS & BEST PRACTICE

Subscribe to Channel Marketing Journal

Join our list today and be at the forefront of growing relationships with your reseller channel.

EDITOR'S PICKS

Less than 3 Weeks Left to Apply for Channel Marketing Change...

Channel Marketing Journal will stop accepting applications for our first-ever Channel Marketing Change Agent roster at midnight on December 31.   Don’t miss this unique...

CHANNEL MARKETER PERSPECTIVE

video

RSA is Accepting Applications for Marketing Program Funds

In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...

PARTNER PERSPECTIVE

What is an Innovative Channel Partner Program?

What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...

PUNDIT'S CORNER

Three Necessary Ingredients for Marketing AI to the Channel

For better or worse, artificial intelligence is all the rage these days. It’s almost odd to read a news or technology magazine and not...