Wednesday, December 19, 2018

CHANNEL MARKETING TODAY

As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to Andrew Sage, VP of Global Distribution Sales. In an interview last week with Channel Marketing...
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What’s Good for the Partner is Good for the Vendor

A CRN Global Channel Chief of 2017, David Powell, Service Provider Business GM at LogicMonitor, is a strong advocate of the idea that what’s...
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RSA is Accepting Applications for Marketing Program Funds

In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...
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What are the Two Most Important Words in a Channel Marketer’s Vocabulary?

SentinelOne is a relatively new player in the cybersecurity technology space but no stranger to success. In just one year, the company has enjoyed...
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See Why No Partner Gets Left Behind at Microsoft

The guiding motto at One Commercial Partner (OCP), Microsoft’s channel-facing organization, is “No Partner Left Behind.” Last week, Channel Marketing Journal caught up with...
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How Microsoft Drives Customer-First, Partner Empowerment Strategies

With a partner network larger than that of Amazon Web Services and Salesforce combined, it’s safe to say Microsoft knows a thing or two...

‘Tis the Season to Focus on Channel Relationships

The holiday season is here, and many vendors have started ramping up their channel marketing strategies for 2019. While setting revenue and partner investment...
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Siemens Takes a Hands-On Approach to Partner Enablement

For Chris Weitzel, Senior Global Channel Marketing Manager for Siemens Digital Industry Software, working hand-in-hand with partners in the field is not only the...
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Partnering to Provide Complete Solutions

A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance....

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Simplicity, Data & Partner Experience Take Center Stage at Cisco

As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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EDITOR'S PICKS

In 2019, Resolve to Put Partners First in Partner Enablement

During the holidays, our thoughts turn to putting others first and making a positive impact on the people and world we care about. These...
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Happy Holidays!

CHANNEL MARKETER PERSPECTIVE

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Simplicity, Data & Partner Experience Take Center Stage at Cisco

As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to...

PARTNER PERSPECTIVE

What is an Innovative Channel Partner Program?

What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...

PUNDIT'S CORNER

Three Necessary Ingredients for Marketing AI to the Channel

For better or worse, artificial intelligence is all the rage these days. It’s almost odd to read a news or technology magazine and not...