CHANNEL MARKETING TODAY
Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN Corporation, validated the wisdom of this approach in an interview with Channel Marketing Journal at...
Vendor-Distributor Partnerships Revolve Around Shared Solution Partners
At Cisco Marketing Velocity back in April, a lot of my conversations centered around the topic of meeting customers in the channel. How do...
Channel Change Agent Profiles: Top Shark
As resellers grow in their role as trusted advisor to business customers, vendors are adapting by fostering more collaborative relationships with channel partners. Faraz...
Transforming Cloud Distribution
Pax8 is on a mission to transform a distribution channel ill-suited to helping partners capitalize on cloud opportunities. Watch this video of my interview...
Breaking the Mold in Partner Enablement
In the age of the "trusted advisor," companies like Axcient are breaking the mold by making partner enablement their core mission rather than a...
Fueling the Trusted Advisor Fire
If there’s one trend that’s taking the channel by storm this year it’s the rise of the "trusted advisor." The topic dominated the conversation...
Partners Accelerate Next Wave of Growth at Open Systems
As technology buyers accelerate the shift to as-a-service platforms, having a trusted advisor to serve as a central point of contact for aggregating solutions...
Channel Change Agent Profiles: Best Channel Pitch
Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...
Channel Change Agent Profiles: Best Sellers
Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...
VIDEO
How Vendors Help Partners Achieve Trusted Advisor Status with Customers
Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
People Watching
At Channel Marketing Journal, we’re always on the lookout for the people and companies driving transformation in the channel. Sharing their ideas and accomplishments...
CHANNEL MARKETER PERSPECTIVE
How Vendors Help Partners Achieve Trusted Advisor Status with Customers
Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
Everyone Is a Reseller Now
Technology interdependencies and customers' need for multivendor solutions are making technology vendors suppliers and resellers simultaneously.
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