CHANNEL MARKETING TODAY
In global markets, competitive pricing can be a challenge. But getting it right is vital to driving wins for customers as well as revenue to and through the channel. Lalit Shinde, Strategic Partnership & Business Development Head at Seceon,...
Shift to Cloud Drives Shift in Partner Revenue Cycles: How Cisco Helps Partners Make...
There’s been a lot said and written about how the cloud has changed sales and marketing. But the impact of the cloud extends a...
Three Rules of Channel Engagement
When it comes to channel enablement, Reza Parsia, VP of Channel Sales at unified IT leader Ivanti, has three basic rules:
Tailor programs and...
Cloud or Die or Hybrid?
In this edition of Channel Marketing Perspective, we bring you highlights of a conversation with Stacy Nethercoat, Tech Data VP of Americas Cloud Computing,...
What’s Your Vision for the Channel Enablement Future?
The notion that vendors should take a "cloud or die" approach to channel enablement is well-known. In this edition of Channel Marketing Journal, we...
Competition is Motivating
In the “cloud or die” channel, how can technology marketers help early-stage ISVs succeed? Ingram Micro does it by inspiring competition. The company’s new...
Channel Change Agents Profile: Seattle’s Best
With lessons learned at Microsoft Inspire still fresh on our minds, we’re giving a nod in this edition of Channel Marketing Journal to two...
Telecom Industry Disrupter Makes Simplicity a Rallying Call for Agent Network
Peerless Network, a telecom industry disrupter with a mission to help carriers be more competitive, is a huge proponent of simplicity. John Barnicle, Peerless...
RingCentral Channel VP Reveals Secret to Channel Marketing Success
Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon.
Lisa Del Real, VP of...
VIDEO
Being Simple, Repeatable and Reliable Go a Long Way in Channel...
Haig Colter, Director of Alliances at cybersecurity solutions company ThreatQuotient, firmly believes that what’s good for the customer is good for channel partners. Guided...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
Is Through-Partner Marketing Automation the Answer to Channel Program Simplification?
In the spring of 2018, Forrester Principal Analyst Jay McBain published a blog predicting that interest in through-partner marketing automation (TPMA) will grow significantly...
CHANNEL MARKETER PERSPECTIVE
Being Simple, Repeatable and Reliable Go a Long Way in Channel...
Haig Colter, Director of Alliances at cybersecurity solutions company ThreatQuotient, firmly believes that what’s good for the customer is good for channel partners. Guided...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
Cisco Ups the Ante on Partner Digital Marketing Investments
Cisco, a longtime leader in partner marketing, is not only putting its marketing resources under one roof but is making investments in partner marketing...
