Wednesday, May 23, 2018

CHANNEL MARKETING TODAY

Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is vital to helping channel partners succeed in the cloud marketplace. At Rapid Scale, education is...
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It’s Time to View Channel Alliances in a Different Light

The lines between distributors, VARs, ISVs and even vendors are blurring, and 60% of channel partners as we know them will disappear over the...
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Easing Channel Friction

How does global cloud communications leader Mitel ease friction in the channel? According to Mike Conlon, Mitel Vice President of Global Channels, it’s all...
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Successful Channel Partnerships Start with Brand Alignment

Helping channel partners define brand — what a company stands for, what it does best and customers served — is an effective way for...
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Helping Channel Partners Progress on the Road to Cloud Awesomeness

As a technology vendor or ISV, how are you helping channel partners make inroads in the cloud-first B2B marketplace? Renee Bergeron, Senior Vice President...

Breaking News from Ingram Micro Cloud Summit ’18…

Ingram Micro Announces the Formation of CloudBlue, a New Cloud Platform Division Managing more than 27 Million Enterprise Cloud Subscriptions Globally, CloudBlue Breaks Ground as...
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Advice for Vendors Seeking Channel Partnerships: “It’s Not About You.”

When looking to build mutually-rewarding channel partnerships, too many vendors make the mistake of treating all partners the same or according to some narrowly-defined...
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In Channel Partnerships, Collaboration Rules

The shift in B2B technology markets from purchasing product to investing in solutions is shining a spotlight on the valuable role vendors can play...
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DIY Marketing Keeps Channel Partners Playing Catch Up

For many channel partners, marketing hasn’t traditionally been top-of-mind. This isn’t surprising considering many channel companies were launched by self-starters from an engineering or...

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Education and Alliances Drive Success in Cloud Marketplace

Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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PUNDIT'S CORNER

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Advice for Vendors Seeking Channel Partnerships: “It’s Not About You.”

When looking to build mutually-rewarding channel partnerships, too many vendors make the mistake of treating all partners the same or according to some narrowly-defined...

CHANNEL MARKETER PERSPECTIVE

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Education and Alliances Drive Success in Cloud Marketplace

Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is...

PARTNER PERSPECTIVE

What Technology Trend Is Impacting Channel Partners Most in 2018?

“Moving to the cloud can be intimidating. Our customers are looking to us to educate them while helping them develop their cloud competencies.”   --...

EDITOR'S PICKS

Reflections on Ingram Micro Cloud Summit 2018

Channel Marketing Journal kicked off the month on a stratospheric note at the Ingram Micro Cloud Summit in Boca Raton, Florida — getting insight...