CHANNEL MARKETING TODAY
In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience being on the front line with customers.
At RSA Security, Faraz Siraj, Regional VP of...
What are the Two Most Important Words in a Channel Marketer’s Vocabulary?
SentinelOne is a relatively new player in the cybersecurity technology space but no stranger to success. In just one year, the company has enjoyed...
See Why No Partner Gets Left Behind at Microsoft
The guiding motto at One Commercial Partner (OCP), Microsoft’s channel-facing organization, is “No Partner Left Behind.”
Last week, Channel Marketing Journal caught up with...
How Microsoft Drives Customer-First, Partner Empowerment Strategies
With a partner network larger than that of Amazon Web Services and Salesforce combined, it’s safe to say Microsoft knows a thing or two...
‘Tis the Season to Focus on Channel Relationships
The holiday season is here, and many vendors have started ramping up their channel marketing strategies for 2019. While setting revenue and partner investment...
Siemens Takes a Hands-On Approach to Partner Enablement
For Chris Weitzel, Senior Global Channel Marketing Manager for Siemens Digital Industry Software, working hand-in-hand with partners in the field is not only the...
Partnering to Provide Complete Solutions
A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance....
How Not to Squander a Great Partner Engagement Opportunity
In this edition of Channel Marketer Perspective, we introduce you to Rob Rae, Vice President of Business Development at backup and disaster recovery vendor,...
You’re Invited: Apply For The Channel Marketing Journal Channel Marketing Change Agent Roster
In the past year, has your technology company…
Created or changed a partner program that helped partners achieve a specific objective — such as reaching...
VIDEO
RSA is Accepting Applications for Marketing Program Funds
In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...
CHANNEL MARKETING: TIPS & BEST PRACTICE
EDITOR'S PICKS
Less than 3 Weeks Left to Apply for Channel Marketing Change...
Channel Marketing Journal will stop accepting applications for our first-ever Channel Marketing Change Agent roster at midnight on December 31.
Don’t miss this unique...
CHANNEL MARKETER PERSPECTIVE
RSA is Accepting Applications for Marketing Program Funds
In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...
PARTNER PERSPECTIVE
What is an Innovative Channel Partner Program?
What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...
PUNDIT'S CORNER
Three Necessary Ingredients for Marketing AI to the Channel
For better or worse, artificial intelligence is all the rage these days. It’s almost odd to read a news or technology magazine and not...
