Wednesday, February 19, 2020

CHANNEL MARKETING TODAY

As much as the tech industry continues to advance and great new solutions come out, channel teams will always be in search of answers to the question: “How do we get bigger, better, faster, stronger,” says veteran channel chief,...
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What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
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Digital Marketplace 2.0 

Companies like Microsoft and Ingram Micro brought the concept of online marketplaces to the channel. In 2020, AppSmart is taking the partner marketplace to...
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How Slack Works Out the Best Path to Mutual Value 

“There’s no clear path to building a partner program,” admits Rich Hasslacher, Head of Global GTM Alliances & Channels at Slack. But by taking...
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Cisco Lays Foundation for Digital Transformation

As VP of Strategy, Planning & Programs for Cisco’s Global Partner Organization, Marc Surplus is responsible for developing and executing channel strategies and partner...
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Cisco Empowers Partners to Rock Renewals

As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?  For answers, watch this video of my conversation with Thimaya...
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Cisco Partners ‘Risin Up’ to Marketing Velocity

Since the summer when Cisco announced the expansion and transformation of its Marketing Velocity channel enablement programs, partners have been rising up to the...

What Does the Future Hold for Partners Looking to Take “One Shot” in the...

Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
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Cisco Raises Its Hands to Drive Partner Success

Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of...

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Transformation Academy: Strategic Content Planning

Heather K. Margolis and Marilyn Rogers, VP of Consulting and Digital Strategy chat about the various aspects of planning strategic content.

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

Celebrate Everything

When I first read “The Station” by Robert J. Hastings in the summer of 1992, I was a fresh-faced intern at @Alpha Software. Its...

Raise a Glass

New Year, New Opportunities

CHANNEL MARKETER PERSPECTIVE

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What’s in Store for the Channel in 2020 and Beyond?

As much as the tech industry continues to advance and great new solutions come out, channel teams will always be in search of answers...
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Digital Marketplace 2.0 

TRANSFORMATION ACADEMY

Transformation Academy: Strategic Content Planning

Heather K. Margolis and Marilyn Rogers, VP of Consulting and Digital Strategy chat about the various aspects of planning strategic content.

PARTNER PERSPECTIVE

Digital Marketing Content OnDemand – US Partner Community Blog – Microsoft

Investing in online marketing - and doing it well - is no longer optional for companies who want to compete in this digital age....

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Is Your Partner Enablement Strategy Broken? Maybe You Should Take A...

Joe Barnes believes channel leaders should never stop asking questions. What should you be asking of your channel program strategy in 2020? Read what...