CHANNEL MARKETING TODAY
In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel Sales Strategy Practice talked about the trend in some depth during an interview with Channel...
Meeting Channel Partners Where the Sales Happen
Meeting channel partners where the sales happen is increasingly important to vendors looking to maximize exposure in solution-driven technology marketplaces.
Teridion, a global provider of...
Driving Sales through Education
A top focus of GTT Channel Chief and SVP Rob Westervelt is getting channel sales agents out of the office.
"Every time we get...
How Vendors Help Partners Achieve Trusted Advisor Status with Customers
Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...
Vendor-Distributor Partnerships Revolve Around Shared Solution Partners
At Cisco Marketing Velocity back in April, a lot of my conversations centered around the topic of meeting customers in the channel. How do...
Channel Change Agent Profiles: Top Shark
As resellers grow in their role as trusted advisor to business customers, vendors are adapting by fostering more collaborative relationships with channel partners. Faraz...
Transforming Cloud Distribution
Pax8 is on a mission to transform a distribution channel ill-suited to helping partners capitalize on cloud opportunities. Watch this video of my interview...
Breaking the Mold in Partner Enablement
In the age of the "trusted advisor," companies like Axcient are breaking the mold by making partner enablement their core mission rather than a...
Fueling the Trusted Advisor Fire
If there’s one trend that’s taking the channel by storm this year it’s the rise of the "trusted advisor." The topic dominated the conversation...
VIDEO
Partnering is Personal
In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
Partnering from the Outside-In
When it comes to partner enablement and recruitment, channel leaders are increasingly working from the outside-in. This edition of Channel Marketing Journal sheds light...
CHANNEL MARKETER PERSPECTIVE
Partnering is Personal
In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
Get a Dog If You Want Loyalty
Partner loyalty is overrated, distracting, and, sometimes, a dangerous metric. Instead, vendors should create economic models and conditions that inspire partners to commit to...
