CHANNEL MARKETING TODAY
A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance. This week, we bring you a video featuring an interview with Mitchell’s colleague at Cylance,...
How Not to Squander a Great Partner Engagement Opportunity
In this edition of Channel Marketer Perspective, we introduce you to Rob Rae, Vice President of Business Development at backup and disaster recovery vendor,...
You’re Invited: Apply For The Channel Marketing Journal Channel Marketing Change Agent Roster
In the past year, has your technology company…
Created or changed a partner program that helped partners achieve a specific objective — such as reaching...
What is a Channel Change Agent?
These days, any conversation about the channel eventually comes around to the topic of change. Companies in the channel are constantly having to adapt...
Tips for Moving Channel Partners Through the Sales Funnel…Plus, a Pet Peeve Revealed
What is the best way to motivate channel partners to engage with you and make selling your company’s solutions a priority?
May Mitchell, VP...
What Will be the Greatest Digital Marketing Challenges for Technology Resellers in 2019?
Columbia, MD, USA Tuesday, October 2nd, 2018: The Channel Institute, a training and certification body for channel business professionals, is today publishing the results...
Channel Marketers: Why You Need SEs on Your Side
In collaborative channels where working the influence chain and pursuing co-sell partnerships can open doors to the right buyers, who do you want on...
Why Strategic Alliances are All the Rage
The channel has always been a relationship business. Until recently, the focus of most relationship-building strategies was on vendor-reseller partnerships with vendors battling it...
Innovation & Go-To-Market Strategies
In our last edition of Channel Marketing Journal, we featured a video showing how SAP helps its channel partners meet customers wherever they are...
VIDEO
Partnering to Provide Complete Solutions
A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance....
CHANNEL MARKETING: TIPS & BEST PRACTICE
EDITOR'S PICKS
Silver Peak Overhauls Partner Program, Adding Incentives, Personnel
SD-WAN provider Silver Peak Systems introduced a comprehensive set of changes to its partner program Tuesday. New financial incentives, training and channel executives highlight a...
CHANNEL MARKETER PERSPECTIVE
Partnering to Provide Complete Solutions
A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance....
PARTNER PERSPECTIVE
What is an Innovative Channel Partner Program?
What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...
PUNDIT'S CORNER
Three Necessary Ingredients for Marketing AI to the Channel
For better or worse, artificial intelligence is all the rage these days. It’s almost odd to read a news or technology magazine and not...
