Wednesday, July 17, 2019

CHANNEL MARKETING TODAY

Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon. Lisa Del Real, VP of Global Channel Programs and Operations at RingCentral, understands the reality, and builds channel marketing programs...

Channel Change Agents Profile: Top Thought Leaders

Channel Marketing Journal continues to recognize the honorees on our 2018 Channel Change Agents list by highlighting the accomplishments of our Top Thought Leaders....
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Reciprocity Reigns in Solution-Focused Technology Channel

When Sean Ferrel founded Managed Solution back in 2002, the company’s solution-driven approach to reaching technology buyers was forward-looking. Fast-forward to 2019 — Shifting...
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Meeting Partners in the Channel Drives Value in Transformative Times

Meeting partners in the channel has long been a company mantra at Avaya, the world’s #1 leader in unified messaging. How has Avaya’s steadfast focus...

Channel Change Agent Profiles: Best Unsung Hero

Reciprocity-based partnerships need constant tending to ensure they continue delivering value to all parties. Much of that happens behind the scenes in day-to-day interactions...
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Partnering is Personal

In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel...
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Meeting Channel Partners Where the Sales Happen

Meeting channel partners where the sales happen is increasingly important to vendors looking to maximize exposure in solution-driven technology marketplaces. Teridion, a global provider of...
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Driving Sales through Education

A top focus of GTT Channel Chief and SVP Rob Westervelt is getting channel sales agents out of the office. "Every time we get...
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How Vendors Help Partners Achieve Trusted Advisor Status with Customers

Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...

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RingCentral Channel VP Reveals Secret to Channel Marketing Success

Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon. Lisa Del Real, VP of...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

Partnering from the Outside-In

When it comes to partner enablement and recruitment, channel leaders are increasingly working from the outside-in. This edition of Channel Marketing Journal sheds light...

People Watching

CHANNEL MARKETER PERSPECTIVE

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RingCentral Channel VP Reveals Secret to Channel Marketing Success

Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon. Lisa Del Real, VP of...

PARTNER PERSPECTIVE

Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...

As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Vendors, Here’s What’s Wrong with Your Channel Programs

Chief channel curmudgeon C.P. McGrowl says companies need to market growth programs to Sustainers, channel partners that want to grow, and stop targeting messages...