CHANNEL MARKETING TODAY
When it comes to channel enablement, Reza Parsia, VP of Channel Sales at unified IT leader Ivanti, has three basic rules:
Tailor programs and processes to the strengths of every partner
Understand you can’t partner with anyone and everyone
...
Cloud or Die or Hybrid?
In this edition of Channel Marketing Perspective, we bring you highlights of a conversation with Stacy Nethercoat, Tech Data VP of Americas Cloud Computing,...
What’s Your Vision for the Channel Enablement Future?
The notion that vendors should take a "cloud or die" approach to channel enablement is well-known. In this edition of Channel Marketing Journal, we...
Competition is Motivating
In the “cloud or die” channel, how can technology marketers help early-stage ISVs succeed? Ingram Micro does it by inspiring competition. The company’s new...
Channel Change Agents Profile: Seattle’s Best
With lessons learned at Microsoft Inspire still fresh on our minds, we’re giving a nod in this edition of Channel Marketing Journal to two...
Telecom Industry Disrupter Makes Simplicity a Rallying Call for Agent Network
Peerless Network, a telecom industry disrupter with a mission to help carriers be more competitive, is a huge proponent of simplicity. John Barnicle, Peerless...
RingCentral Channel VP Reveals Secret to Channel Marketing Success
Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon.
Lisa Del Real, VP of...
Channel Change Agents Profile: Top Thought Leaders
Channel Marketing Journal continues to recognize the honorees on our 2018 Channel Change Agents list by highlighting the accomplishments of our Top Thought Leaders....
Reciprocity Reigns in Solution-Focused Technology Channel
When Sean Ferrel founded Managed Solution back in 2002, the company’s solution-driven approach to reaching technology buyers was forward-looking. Fast-forward to 2019 — Shifting...
VIDEO
Three Rules of Channel Engagement
When it comes to channel enablement, Reza Parsia, VP of Channel Sales at unified IT leader Ivanti, has three basic rules:
Tailor programs and...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
2 Questions to Ask Before Ditching Your Channel
As a channel executive, how can you maintain existing levels of business and grow at scale? The question came to mind while at a...
CHANNEL MARKETER PERSPECTIVE
Three Rules of Channel Engagement
When it comes to channel enablement, Reza Parsia, VP of Channel Sales at unified IT leader Ivanti, has three basic rules:
Tailor programs and...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
What If the Channel Went Away?
Eliminating channels from the go-to-market equation is a means of validating partnership value.
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