CHANNEL MARKETING TODAY
Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to reflect, he told Channel Marketing Journal in a recent interview.
Catch highlights of our conversation in...
Digital Marketplace 2.0
Companies like Microsoft and Ingram Micro brought the concept of online marketplaces to the channel. In 2020, AppSmart is taking the partner marketplace to...
How Slack Works Out the Best Path to Mutual Value
“There’s no clear path to building a partner program,” admits Rich Hasslacher, Head of Global GTM Alliances & Channels at Slack. But by taking...
Cisco Lays Foundation for Digital Transformation
As VP of Strategy, Planning & Programs for Cisco’s Global Partner Organization, Marc Surplus is responsible for developing and executing channel strategies and partner...
Cisco Empowers Partners to Rock Renewals
As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?
For answers, watch this video of my conversation with Thimaya...
Cisco Partners ‘Risin Up’ to Marketing Velocity
Since the summer when Cisco announced the expansion and transformation of its Marketing Velocity channel enablement programs, partners have been rising up to the...
What Does the Future Hold for Partners Looking to Take “One Shot” in the...
Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
Cisco Raises Its Hands to Drive Partner Success
Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of...
Redefining CSR: Tech Vendors Embrace Corporate Strategic Responsibility to Stay Relevant in Changing Channel...
The idea that companies have some obligation to do social good is not new. In recent decades, CSR (corporate social responsibility) has become a...
VIDEO
What Does Jazz Have in Common with the Channel?
Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
New Year, New Opportunities
The New Year is an opportunity to get a fresh start, learn something new or take on a new professional challenge.
At Channel Marketing Journal,...
CHANNEL MARKETER PERSPECTIVE
What Does Jazz Have in Common with the Channel?
Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
TRANSFORMATION ACADEMY
Stepping Up to the Growth Challenge
Sanjay Gupta is a master at driving growth. Even so, it’s a challenge. Here’s a tip: Carry your strategy forward on the wings of...
PARTNER PERSPECTIVE
Digital Marketing Content OnDemand – US Partner Community Blog – Microsoft
Investing in online marketing - and doing it well - is no longer optional for companies who want to compete in this digital age....
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
This is what kind of music you should listen to at...
What kind of music helps you get things done, why we gravitate to certain songs, how to match your music to your task, and...
