Saturday, May 25, 2019

CHANNEL MARKETING TODAY

Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN Corporation, validated the wisdom of this approach in an interview with Channel Marketing Journal at...
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Vendor-Distributor Partnerships Revolve Around Shared Solution Partners

At Cisco Marketing Velocity back in April, a lot of my conversations centered around the topic of  meeting customers in the channel. How do...

Channel Change Agent Profiles: Top Shark

As resellers grow in their role as trusted advisor to business customers, vendors are adapting by fostering more collaborative relationships with channel partners. Faraz...
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Transforming Cloud Distribution

Pax8 is on a mission to transform a distribution channel ill-suited to helping partners capitalize on cloud opportunities. Watch this video of my interview...
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Breaking the Mold in Partner Enablement

In the age of the "trusted advisor," companies like Axcient are breaking the mold by making partner enablement their core mission rather than a...
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Fueling the Trusted Advisor Fire

If there’s one trend that’s taking the channel by storm this year it’s the rise of the "trusted advisor." The topic dominated the conversation...
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Partners Accelerate Next Wave of Growth at Open Systems

As technology buyers accelerate the shift to as-a-service platforms, having a trusted advisor to serve as a central point of contact for aggregating solutions...

Channel Change Agent Profiles: Best Channel Pitch

Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...

Channel Change Agent Profiles: Best Sellers

Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...

VIDEO

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How Vendors Help Partners Achieve Trusted Advisor Status with Customers

Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

People Watching

At Channel Marketing Journal, we’re always on the lookout for the people and companies driving transformation in the channel. Sharing their ideas and accomplishments...

CHANNEL MARKETER PERSPECTIVE

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How Vendors Help Partners Achieve Trusted Advisor Status with Customers

Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...

PARTNER PERSPECTIVE

Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...

As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Everyone Is a Reseller Now

Technology interdependencies and customers' need for multivendor solutions are making technology vendors suppliers and resellers simultaneously. Read More...