Thursday, April 18, 2019

CHANNEL MARKETING TODAY

Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to congratulate these channel chiefs on their valuable contributions to the channel. Andrew Sage, VP of Global...
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Global Channel Enablement Starts Locally

Global channel enablement starts locally according to Boon Lai, Cisco Systems VP of Global Partner Marketing. This video shows highlights of our conversation in...
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Navigating Subscription IT

The shift to subscription-based IT has sharpened the focus on customer experience, requiring vendors like Cisco Systems to transform partner enablement strategies. Channel Marketing...
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How Everyone Wins in the Channel

When resellers have the skills, resources and alliances to deliver customers complete solutions, everyone in the channel wins. Watch this video of my conversation...
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Driving Channel Success through Distributors

Distributors are an essential extension of Cisco System’s channel management strategies. At Cisco Marketing Velocity ‘19, Cisco’s Director of Americas Partner Marketing Michael Hopfinger,...

Channel Change Agent Profiles: Top Cloud Advocates

Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...
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Tune in to Shark Tank ISV!

Ten years after Ingram Micro made its entry into the cloud marketplace, ISVs are tightly woven into the fabric of the cloud ecosystem. But...
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Developer of World’s Most Downloaded Office Plugin Calls Partner-to-Partner Plays a Win, Win, Win,...

Mathias Bjorkholm knows something about the power of partnership. As founder of PickIT, developer of the world’s most downloaded Office 365 add-in, Bjorkholm is...
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Views From the Cloud Showcase

At Ingram Micro events, there’s always a big focus on the “infinite possibilities” in the cloud. They were on bold display in the Cloud...

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Global Channel Enablement Starts Locally

Global channel enablement starts locally according to Boon Lai, Cisco Systems VP of Global Partner Marketing. This video shows highlights of our conversation in...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

Summing Up Cisco Marketing Velocity

Launched 12 years ago, Cisco Marketing Velocity is a one-of-a-kind event focused 100% on supporting marketing activities. Of all the take-aways, the one that...

CHANNEL MARKETER PERSPECTIVE

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Global Channel Enablement Starts Locally

Global channel enablement starts locally according to Boon Lai, Cisco Systems VP of Global Partner Marketing. This video shows highlights of our conversation in...

PARTNER PERSPECTIVE

Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...

As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

The Secret Sauce Fueling The Next Wave Of Intelligent Technology Is...

For an independent software vendor (ISV), now is a huge opportunity to maximize success by providing customers with transformative cloud-based products and services to...