CHANNEL MARKETING TODAY
In collaborative channels where working the influence chain and pursuing co-sell partnerships can open doors to the right buyers, who do you want on your side once in the door?
This topic came up in a conversation with Varonis...
Why Strategic Alliances are All the Rage
The channel has always been a relationship business. Until recently, the focus of most relationship-building strategies was on vendor-reseller partnerships with vendors battling it...
Innovation & Go-To-Market Strategies
In our last edition of Channel Marketing Journal, we featured a video showing how SAP helps its channel partners meet customers wherever they are...
What’s the Vendor role in helping partners move to the cloud?
We caught up with @JohnScola and @ValHaskel during #ChannelCon and talked about the present and future of the Cloud for them and their partners....
The Importance of Associations for Channel Execs
Last week at ChannelCon, our Editor Jeff Mesnik talked with several Channel Execs (@JayMcbain, @HeatherMargolis, @HeatherTenuto, and @TamaraPrazak) about the importance of visiting industry...
Connections are Crucial
Last week, I traveled to Washington, DC to attend ChannelCon 2018, the flagship event of CompTIA, one of the world’s leading professional associations for...
What Amazon Can Teach MSPs About Customer Service
The time is now to focus on enhancing the client experience. Never has so much disruptive, transformational technology been available to service providers to...
15 Best Channel Relationship Tips from 2018 (so far)
The cloud and new line of business (LOB) buyers are just a couple of the trends that shook up the technology channel during the...
Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina Gravel
A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of...
VIDEO
Innovation & Go-To-Market Strategies
In our last edition of Channel Marketing Journal, we featured a video showing how SAP helps its channel partners meet customers wherever they are...
CHANNEL MARKETING: TIPS & BEST PRACTICE
PUNDIT'S CORNER
One Expert’s Opinion: What Makes Partner Motivation a Challenge?
The rise of the cloud, line of business (LOB) buyers and non-traditional partner types have been disrupting channel alliances left and right. In the...
CHANNEL MARKETER PERSPECTIVE
Channel Marketers: Why You Need SEs on Your Side
In collaborative channels where working the influence chain and pursuing co-sell partnerships can open doors to the right buyers, who do you want on...
PARTNER PERSPECTIVE
What is an Innovative Channel Partner Program?
What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...
EDITOR'S PICKS
CRN Exclusive: New Vonage Partner Ecosystem Connects Partners To Build Custom...
Vonage is launching Nexmo Connect, a partner ecosystem to bring together solution providers, app designers and vendors to create unique communications solutions for enterprises.
Read...
