CHANNEL MARKETING TODAY
Like Amy Belcher at Xerox, Timm Hoyt, Druva VP of Global Partners & Alliances, keeps his channel team focused on helping partners adapt to cloud-first markets. What’s the key? Understanding partners’ business goals and offering training and incentive programs...
Channel Innovators to Watch in 2019
With 2018 behind us, Channel Marketing Journal is setting our sights on the people, ideas and companies that will have the biggest impact on...
6 Channel Predictions for 2019
A week into the New Year, it’s clear the cloud is here to stay. As the channel continues to find its way in shifting...
Creating Order From Chaos
The mainstreaming of the cloud created a fair amount of turmoil in the the channel during 2018. As we move into 2019, Channel Marketing...
Simplicity, Data & Partner Experience Take Center Stage at Cisco
As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to...
What’s Good for the Partner is Good for the Vendor
A CRN Global Channel Chief of 2017, David Powell, Service Provider Business GM at LogicMonitor, is a strong advocate of the idea that what’s...
RSA is Accepting Applications for Marketing Program Funds
In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience...
What are the Two Most Important Words in a Channel Marketer’s Vocabulary?
SentinelOne is a relatively new player in the cybersecurity technology space but no stranger to success. In just one year, the company has enjoyed...
See Why No Partner Gets Left Behind at Microsoft
The guiding motto at One Commercial Partner (OCP), Microsoft’s channel-facing organization, is “No Partner Left Behind.”
Last week, Channel Marketing Journal caught up with...
VIDEO
Helping Partners Adapt in Cloud-First Markets
Like Amy Belcher at Xerox, Timm Hoyt, Druva VP of Global Partners & Alliances, keeps his channel team focused on helping partners adapt to...
CHANNEL MARKETING: TIPS & BEST PRACTICE
EDITOR'S PICKS
In 2019, Resolve to Put Partners First in Partner Enablement
During the holidays, our thoughts turn to putting others first and making a positive impact on the people and world we care about. These...
CHANNEL MARKETER PERSPECTIVE
Helping Partners Adapt in Cloud-First Markets
Like Amy Belcher at Xerox, Timm Hoyt, Druva VP of Global Partners & Alliances, keeps his channel team focused on helping partners adapt to...
PARTNER PERSPECTIVE
What is an Innovative Channel Partner Program?
What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...
PUNDIT'S CORNER
Three Necessary Ingredients for Marketing AI to the Channel
For better or worse, artificial intelligence is all the rage these days. It’s almost odd to read a news or technology magazine and not...
