CHANNEL MARKETING TODAY
Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to congratulate these channel chiefs on their valuable contributions to the channel.
Persuading partners to do business...
Achieving Results That Exceed the Sum of All Parts
Back in February when Channel Marketing Journal caught up with Joe Shramm — VP of Strategic Alliances at BeyondTrust — the company had just...
Driving Recurring Revenue in the Cloud
For both sellers and buyers of cloud services, recurring revenue is the new paradigm. This was the focus of my recent conversation with Gary...
The Power of Mentoring
With six kids and nine grandchildren, Mike Menegay knows something about mentoring — experience he has drawn on over the course of a long,...
Channel Change Agent Profiles: Most Hands-on
Over the coming weeks, Channel Marketing Journal will be highlighting the accomplishments of honorees from our 2018 Channel Change Agents list. We continue to...
Global Channel Enablement Starts Locally
Global channel enablement starts locally according to Boon Lai, Cisco Systems VP of Global Partner Marketing. This video shows highlights of our conversation in...
Navigating Subscription IT
The shift to subscription-based IT has sharpened the focus on customer experience, requiring vendors like Cisco Systems to transform partner enablement strategies. Channel Marketing...
How Everyone Wins in the Channel
When resellers have the skills, resources and alliances to deliver customers complete solutions, everyone in the channel wins. Watch this video of my conversation...
Driving Channel Success through Distributors
Distributors are an essential extension of Cisco System’s channel management strategies. At Cisco Marketing Velocity ‘19, Cisco’s Director of Americas Partner Marketing Michael Hopfinger,...
VIDEO
Achieving Results That Exceed the Sum of All Parts
Back in February when Channel Marketing Journal caught up with Joe Shramm — VP of Strategic Alliances at BeyondTrust — the company had just...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
People Watching
At Channel Marketing Journal, we’re always on the lookout for the people and companies driving transformation in the channel. Sharing their ideas and accomplishments...
CHANNEL MARKETER PERSPECTIVE
Achieving Results That Exceed the Sum of All Parts
Back in February when Channel Marketing Journal caught up with Joe Shramm — VP of Strategic Alliances at BeyondTrust — the company had just...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
INTERESTING LINKS
The Secret Sauce Fueling The Next Wave Of Intelligent Technology Is...
For an independent software vendor (ISV), now is a huge opportunity to maximize success by providing customers with transformative cloud-based products and services to...
