Friday, August 7, 2020

CHANNEL MARKETING TODAY

Helping partners drive more cloud business is a big focus in channel enablement. At IBM, it’s about helping partners meet clients where they are in their cloud journey. The company’s announcement at Think Digital about the expansion of its...

Power of Partnership

What’s the difference between a startup and start-over, and what role does a great partnership play? John Wood, Chairman and CEO of Telos, shares...

27 Motivational Songs for Your Remote Work Playlist

Remote work has become the new norm as governments across the US get serious about slowing the spread of Covid-19. And while working from...

As Buyer’s Journey Moves Online, Digital Marketing Moves Center Stage

Ken Keyes, Director of PartnerOn Sales at ContentMX, trains the SYNNEX internal sales team on DEMANDSolv, a streaming marketing service offered free to all...

Streaming Marketing Service Keeps SYNNEX Partners Focused on Customer Service

By making marketing processes more streamlined and approachable, tech vendors can help partners stay focused on delivering top-notch customer service. Learn how SYNNEX does...
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How the SYNNEX STELLR Team Envisions the Cloud Future

What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments.  “Our partners and customers are...
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What’s in Store for the Channel in 2020 and Beyond?

As much as the tech industry continues to advance and great new solutions come out, channel teams will always be in search of answers...
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What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
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Digital Marketplace 2.0 

Companies like Microsoft and Ingram Micro brought the concept of online marketplaces to the channel. In 2020, AppSmart is taking the partner marketplace to...

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IBM’s Global Partner CMO Shares Roadmap to Helping Partners Drive More...

Helping partners drive more cloud business is a big focus in channel enablement. At IBM, it’s about helping partners meet clients where they are...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

Content Marketing in Our New Normal

Sitting outside on my back patio, it looks to me the animals know we’ve all been homebound. They’re out in droves, boldly approaching us...

CHANNEL MARKETER PERSPECTIVE

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IBM’s Global Partner CMO Shares Roadmap to Helping Partners Drive More...

Helping partners drive more cloud business is a big focus in channel enablement. At IBM, it’s about helping partners meet clients where they are...

Power of Partnership

TRANSFORMATION ACADEMY

CMCtv Episode 34: Tips for Growing Channel Sales

Heather K. Margolis and Kiley Kunkler, VP of Vendor Originations at Wells Fargo Capital Finance talk about innovative ways to help Vendors grow channel...

PARTNER PERSPECTIVE

Spotlight on Channel Partner Digital Marketing Solutions: PartnerOn

Digital marketing has been a focus of partner enablement since the buyer’s journey started shifting online. Recent surges in remote work have only heightened...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Dropbox CEO Drew Houston On Work After Covid-19: ‘We’ve Gone Through...

In what other ways will technology companies influence the new normal? As leader of a company focused on blurring work/home boundaries before COVID-19 forced...

IBM and Coronavirus