CHANNEL MARKETING TODAY
Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope, Senior Director of Cisco CloudCenter, told Channel Marketing Journal he sees opportunities for partners to...
Cisco Raises Its Hands to Drive Partner Success
Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of...
Redefining CSR: Tech Vendors Embrace Corporate Strategic Responsibility to Stay Relevant in Changing Channel...
The idea that companies have some obligation to do social good is not new. In recent decades, CSR (corporate social responsibility) has become a...
How Gartner’s “Cool New PAM Vendor” Disrupts Security Through an Engaged Channel of Disruptors
While at the IAMCP of Southern California last week, I was reminded again of how engaged the Microsoft partner community really is. But the...
Building Bridges Between Partner Ecosystems
Nozomi Networks is in the business of bringing together IT and OT teams to centrally monitor industrial control networks and correlate security between the...
Overcoming Global Pricing Challenges
In global markets, competitive pricing can be a challenge. But getting it right is vital to driving wins for customers as well as revenue...
Shift to Cloud Drives Shift in Partner Revenue Cycles: How Cisco Helps Partners Make...
There’s been a lot said and written about how the cloud has changed sales and marketing. But the impact of the cloud extends a...
Three Rules of Channel Engagement
When it comes to channel enablement, Reza Parsia, VP of Channel Sales at unified IT leader Ivanti, has three basic rules:
Tailor programs and...
Cloud or Die or Hybrid?
In this edition of Channel Marketing Perspective, we bring you highlights of a conversation with Stacy Nethercoat, Tech Data VP of Americas Cloud Computing,...
VIDEO
What Does the Future Hold for Partners Looking to Take “One...
Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
CHANNEL MARKETING: TIPS & BEST PRACTICE
FROM THE EDITOR
Channel Playlist for Partner Motivation
In the next few editions, Channel Marketing Journal will be sharing some fun, motivational videos from Cisco Partner Summit 2019 featuring interviews with top...
CHANNEL MARKETER PERSPECTIVE
What Does the Future Hold for Partners Looking to Take “One...
Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
PARTNER PERSPECTIVE
Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...
As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...
PUNDIT'S CORNER
Customer Engagement Demands Are Game Changer for Channel Marketers
Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...
