Sunday, June 16, 2019

CHANNEL MARKETING TODAY

In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel Sales Strategy Practice talked about the trend in some depth during an interview with Channel...
video

Meeting Channel Partners Where the Sales Happen

Meeting channel partners where the sales happen is increasingly important to vendors looking to maximize exposure in solution-driven technology marketplaces. Teridion, a global provider of...
video

Driving Sales through Education

A top focus of GTT Channel Chief and SVP Rob Westervelt is getting channel sales agents out of the office. "Every time we get...
video

How Vendors Help Partners Achieve Trusted Advisor Status with Customers

Helping channel partners become "trusted advisors" to line-of-business customers is a top vendor priority. Tina Dorsey, VP of Marketing at IT solutions provider, NWN...
video

Vendor-Distributor Partnerships Revolve Around Shared Solution Partners

At Cisco Marketing Velocity back in April, a lot of my conversations centered around the topic of  meeting customers in the channel. How do...

Channel Change Agent Profiles: Top Shark

As resellers grow in their role as trusted advisor to business customers, vendors are adapting by fostering more collaborative relationships with channel partners. Faraz...
video

Transforming Cloud Distribution

Pax8 is on a mission to transform a distribution channel ill-suited to helping partners capitalize on cloud opportunities. Watch this video of my interview...
video

Breaking the Mold in Partner Enablement

In the age of the "trusted advisor," companies like Axcient are breaking the mold by making partner enablement their core mission rather than a...
video

Fueling the Trusted Advisor Fire

If there’s one trend that’s taking the channel by storm this year it’s the rise of the "trusted advisor." The topic dominated the conversation...

VIDEO

video

Partnering is Personal

In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel...

CHANNEL MARKETING: TIPS & BEST PRACTICE

Subscribe to Channel Marketing Journal

Join our list today and be at the forefront of growing relationships with your reseller channel.

FROM THE EDITOR

Partnering from the Outside-In

When it comes to partner enablement and recruitment, channel leaders are increasingly working from the outside-in. This edition of Channel Marketing Journal sheds light...

People Watching

CHANNEL MARKETER PERSPECTIVE

video

Partnering is Personal

In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel...

PARTNER PERSPECTIVE

Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...

As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Get a Dog If You Want Loyalty

Partner loyalty is overrated, distracting, and, sometimes, a dangerous metric. Instead, vendors should create economic models and conditions that inspire partners to commit to...