CHANNEL MARKETING TODAY
Topping our list of 2019 channel predictions is the projection that vendors will lean more heavily on ISVs to help fuel business growth. My conversation a few weeks ago with MapR channel chief Geneva Lake reinforces this vision. Brought...
Relationship-Driven Partnerships Drive Customer-Driven Networking at Extreme
The mission of Gordon Mackintosh, Vice President of Worldwide Channel Sales at Extreme Networks is straightforward: Keep channel teams focused on empowering the company’s...
Helping Partners Deliver Value
Global technology company Infovista is all about simplifying modern networks — a mission that carries over into its approach to channel partnerships. Channel Marketing...
Helping Partners Adapt in Cloud-First Markets
Like Amy Belcher at Xerox, Timm Hoyt, Druva VP of Global Partners & Alliances, keeps his channel team focused on helping partners adapt to...
Channel Innovators to Watch in 2019
With 2018 behind us, Channel Marketing Journal is setting our sights on the people, ideas and companies that will have the biggest impact on...
6 Channel Predictions for 2019
A week into the New Year, it’s clear the cloud is here to stay. As the channel continues to find its way in shifting...
Creating Order From Chaos
The mainstreaming of the cloud created a fair amount of turmoil in the the channel during 2018. As we move into 2019, Channel Marketing...
Simplicity, Data & Partner Experience Take Center Stage at Cisco
As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to...
What’s Good for the Partner is Good for the Vendor
A CRN Global Channel Chief of 2017, David Powell, Service Provider Business GM at LogicMonitor, is a strong advocate of the idea that what’s...
VIDEO
Why Vendors Will Lean More on ISV Partners in 2019
Topping our list of 2019 channel predictions is the projection that vendors will lean more heavily on ISVs to help fuel business growth. My...
CHANNEL MARKETING: TIPS & BEST PRACTICE
EDITOR'S PICKS
Channel Marketing Journal Applauds Cylance Channel VPs, Didi Dayton and May...
The technology channel changed dramatically over the past year. The types of companies that fared well during the transition were either change makers or...
CHANNEL MARKETER PERSPECTIVE
Why Vendors Will Lean More on ISV Partners in 2019
Topping our list of 2019 channel predictions is the projection that vendors will lean more heavily on ISVs to help fuel business growth. My...
PARTNER PERSPECTIVE
MSP-MSSP Partnerships Paying Off in Big Ways
Increasing numbers of MSPs are turning to partnering with managed security solution providers to fill that gap and bolster their recurring revenue streams. When...
PUNDIT'S CORNER
Infoblox Aligns Channel Program With Partners’ Path To Market
At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in...
