CHANNEL MARKETING TODAY
A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of channel relationships that puts their own business in the center. Larry Walsh, founder, CEO and...
Helping Channel Partners Become Trusted Advisors
How should vendors view their role in the changing channel ecosystem? Tamatha Prazak, Director of Channel Strategy at Flexential, says it’s all about enabling...
Office Depot Breaks with Tradition to Launch New Omnichannel
Office Depot turned heads at the 2018 Channel Partners Expo and Conference in April when it announced its transformation from traditional, brick-and-mortar office supply...
Shadow Channel Changing Game for Technology Marketers
The rise of the shadow channel is changing the rules of the game for technology marketers looking to gain mindshare with line of business...
Education and Alliances Drive Success in Cloud Marketplace
Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is...
It’s Time to View Channel Alliances in a Different Light
The lines between distributors, VARs, ISVs and even vendors are blurring, and 60% of channel partners as we know them will disappear over the...
Easing Channel Friction
How does global cloud communications leader Mitel ease friction in the channel?
According to Mike Conlon, Mitel Vice President of Global Channels, it’s all...
Successful Channel Partnerships Start with Brand Alignment
Helping channel partners define brand — what a company stands for, what it does best and customers served — is an effective way for...
Helping Channel Partners Progress on the Road to Cloud Awesomeness
As a technology vendor or ISV, how are you helping channel partners make inroads in the cloud-first B2B marketplace? Renee Bergeron, Senior Vice President...
VIDEO
Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina...
A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of...
CHANNEL MARKETING: TIPS & BEST PRACTICE
PUNDIT'S CORNER
One Expert’s Opinion: What Makes Partner Motivation a Challenge?
The rise of the cloud, line of business (LOB) buyers and non-traditional partner types have been disrupting channel alliances left and right. In the...
CHANNEL MARKETER PERSPECTIVE
Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina...
A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of...
PARTNER PERSPECTIVE
Straight from the Source: What Motivates Channel Partners to Stay with...
What motivates channel partners to stay in relationships with particular vendors? It’s a great question to consider, now that we’re halfway through a year that...
EDITOR'S PICKS
Ingram Micro: Changing The Conversation
Ingram Micro is answering the call of today's solution providers with new financing options and recurring revenue models to propel their business into the...
