Sunday, February 18, 2018

CHANNEL MARKETING TODAY

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Partnering is Personal

In disruptive technology environments, cookie-cutter approaches to channel partnerships need to become a thing of the past. Technology manufacturers that hope to achieve ‘favorite vendor’ status with their channel partners need to move to an individualized engagement model. Sandra...
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How to Get More From Your Channel Partnerships

The roots of a mutually-rewarding channel partnership are planted long before the sales cycle begins. By the same token, your relationships with channel partners...
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Upping the Game: How Channel Marketers Can Meet Changing Channel Partner Expectations

When marketing technology to business audiences, manufacturers can’t expect their channel partners to do the heavy lifting. In this video, Luanne Tierney, global marketing...

In Technology Channels, Good Relationships are Good Business

What is the number one thing a technology vendor can do to support the success of its channel partners? Carl Fransen, President and CEO...

7 Channel Marketing Predictions for 2018

The year 2017 is history. (Good riddance!) As we venture ahead into 2018, many of the trends that took root or came of age...

What Will 2018 Bring for the Channel?

Every year, the channel gazes into its crystal ball and tries to predict what the next year will look like.

Helping Partners Develop Their Own IP and Vertical Solutions Benefits Everyone

Forrester Research recently published a report focused on the partner opportunity for Microsoft 365. Many of the items covered could apply to hybrid cloud,...

The Potential of AI in Channel Marketing

Artificial intelligence (AI) technology has enormous potential for channel marketers and channel partners. Consider the next event you and your partners are planning. What if...

Advice for Technology Vendors: Fill the Custom Content Gap

As a channel partner looking for value-added support from your technology vendors, what’s on your wishlist? Dawn Woodward, Marketing Manager at IT solutions company...

VIDEO

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Partnering is Personal

In disruptive technology environments, cookie-cutter approaches to channel partnerships need to become a thing of the past. Technology manufacturers that hope to achieve ‘favorite...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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PUNDIT'S CORNER

video

Upping the Game: How Channel Marketers Can Meet Changing Channel Partner...

When marketing technology to business audiences, manufacturers can’t expect their channel partners to do the heavy lifting. In this video, Luanne Tierney, global marketing...

CHANNEL MARKETER PERSPECTIVE

video

How to Get More From Your Channel Partnerships

The roots of a mutually-rewarding channel partnership are planted long before the sales cycle begins. By the same token, your relationships with channel partners...

PARTNER PERSPECTIVE

In Technology Channels, Good Relationships are Good Business

What is the number one thing a technology vendor can do to support the success of its channel partners? Carl Fransen, President and CEO...

EDITOR'S PICKS

Channel Landscape Changes as Partnering Gets Personal

Here are three scenarios for personalized enablement: by partner as well as by person; the fostering of community; and, the growth of agent programs.