Saturday, October 20, 2018

CHANNEL MARKETING TODAY

These days, any conversation about the channel eventually comes around to the topic of change. Companies in the channel are constantly having to adapt to changes stemming from the cloud, new consumption behaviors, new buyers, new work models —...
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Tips for Moving Channel Partners Through the Sales Funnel…Plus, a Pet Peeve Revealed

What is the best way to motivate channel partners to engage with you and make selling your company’s solutions a priority? May Mitchell, VP...

What Will be the Greatest Digital Marketing Challenges for Technology Resellers in 2019?

Columbia, MD, USA Tuesday, October 2nd, 2018: The Channel Institute, a training and certification body for channel business professionals, is today publishing the results...
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Channel Marketers: Why You Need SEs on Your Side

In collaborative channels where working the influence chain and pursuing co-sell partnerships can open doors to the right buyers, who do you want on...

Why Strategic Alliances are All the Rage

The channel has always been a relationship business. Until recently, the focus of most relationship-building strategies was on vendor-reseller partnerships with vendors battling it...
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Innovation & Go-To-Market Strategies

In our last edition of Channel Marketing Journal, we featured a video showing how SAP helps its channel partners meet customers wherever they are...
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What’s the Vendor role in helping partners move to the cloud?

We caught up with @JohnScola and @ValHaskel during #ChannelCon and talked about the present and future of the Cloud for them and their partners....
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The Importance of Associations for Channel Execs

Last week at ChannelCon, our Editor Jeff Mesnik talked with several Channel Execs (@JayMcbain, @HeatherMargolis, @HeatherTenuto, and @TamaraPrazak) about the importance of visiting industry...

Connections are Crucial

Last week, I traveled to Washington, DC to attend ChannelCon 2018, the flagship event of CompTIA, one of the world’s leading professional associations for...

VIDEO

video

Tips for Moving Channel Partners Through the Sales Funnel…Plus, a Pet...

What is the best way to motivate channel partners to engage with you and make selling your company’s solutions a priority? May Mitchell, VP...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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PUNDIT'S CORNER

Looking to Stay Visible in the Channel? Land a Speaking Engagement!

By Steve Markman, President, Markman Speaker Management, LLC Gaining visibility to seek out alliances and new routes to market can be a challenge in today’s...

CHANNEL MARKETER PERSPECTIVE

video

Tips for Moving Channel Partners Through the Sales Funnel…Plus, a Pet...

What is the best way to motivate channel partners to engage with you and make selling your company’s solutions a priority? May Mitchell, VP...

PARTNER PERSPECTIVE

What is an Innovative Channel Partner Program?

What makes a channel partner program innovative? For Nutanix, it’s all about tailoring offerings to the investment, skills and capabilities partners bring to a...

EDITOR'S PICKS

Be a Channel Marketing Change Agent: Introducing a New Opportunity to...

In the past year, has your technology company… Created or changed a partner program that helped partners achieve a specific objective — such as reaching...