Sunday, January 19, 2020

CHANNEL MARKETING TODAY

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to reflect, he told Channel Marketing Journal in a recent interview.  Catch highlights of our conversation in...
video

Digital Marketplace 2.0 

Companies like Microsoft and Ingram Micro brought the concept of online marketplaces to the channel. In 2020, AppSmart is taking the partner marketplace to...
video

How Slack Works Out the Best Path to Mutual Value 

“There’s no clear path to building a partner program,” admits Rich Hasslacher, Head of Global GTM Alliances & Channels at Slack. But by taking...
video

Cisco Lays Foundation for Digital Transformation

As VP of Strategy, Planning & Programs for Cisco’s Global Partner Organization, Marc Surplus is responsible for developing and executing channel strategies and partner...
video

Cisco Empowers Partners to Rock Renewals

As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?  For answers, watch this video of my conversation with Thimaya...
video

Cisco Partners ‘Risin Up’ to Marketing Velocity

Since the summer when Cisco announced the expansion and transformation of its Marketing Velocity channel enablement programs, partners have been rising up to the...

What Does the Future Hold for Partners Looking to Take “One Shot” in the...

Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
video

Cisco Raises Its Hands to Drive Partner Success

Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of...

Redefining CSR: Tech Vendors Embrace Corporate Strategic Responsibility to Stay Relevant in Changing Channel...

The idea that companies have some obligation to do social good is not new. In recent decades, CSR (corporate social responsibility) has become a...

VIDEO

video

What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...

CHANNEL MARKETING: TIPS & BEST PRACTICE

Subscribe to Channel Marketing Journal

Join our list today and be at the forefront of growing relationships with your reseller channel.

FROM THE EDITOR

New Year, New Opportunities

The New Year is an opportunity to get a fresh start, learn something new or take on a new professional challenge. At Channel Marketing Journal,...

CHANNEL MARKETER PERSPECTIVE

video

What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to...
video

Digital Marketplace 2.0 

TRANSFORMATION ACADEMY

Stepping Up to the Growth Challenge

Sanjay Gupta is a master at driving growth. Even so, it’s a challenge. Here’s a tip: Carry your strategy forward on the wings of...

PARTNER PERSPECTIVE

Digital Marketing Content OnDemand – US Partner Community Blog – Microsoft

Investing in online marketing - and doing it well - is no longer optional for companies who want to compete in this digital age....

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

This is what kind of music you should listen to at...

What kind of music helps you get things done, why we gravitate to certain songs, how to match your music to your task, and...