CHANNEL MARKETING TODAY
According to IDC, P2P alliances will account for at least 30% of cloud partner-generated revenue by 2020. The firm further predicts the growth of P2P-focused partners will far outpace that of customer-facing partners; with partnering capabilities becoming a key...
Motivating Channel “Non-Marketing” Partners to Make Marketing a Priority
The shift in focus of B2B decision makers from purchasing products to investing in solutions has elevated the importance of engaging channel partners in...
Cisco Brings Partners Together for Marketing Success
What is one of the most important things a technology vendor can do to help resellers grow their business? Michelle Chiantera, Vice President of...
P2P Alliances Takes Root
In the alphabet soup of channel marketing acronyms, “P2P” (short for partner-to-partner) has been on the tip of people’s tongues these days. It defines...
Getting to PLD (Partner-Led Demand Generation) at SAP
Empowering partner-led demand generation (PLD) is both a top priority and major challenge for global software solutions leader, SAP. It’s also part of the...
Enabling Channel Partners Sparks Channel Marketing Success
Maeve Naughton, Head of Partner Marketing at Sage Intacct, enjoys the rewards of working with phenomenal channel partners that are invested in her company’s...
Seek 100% Alignment
What’s the secret to minimizing friction between channel marketers and channel partners? Lisa Penn, Director of Global Channel Marketing at SAP, says it’s all...
Work with People Doing the Work
When it comes to inspiring channel partner engagement, Anne Colbeck, Senior Manager of Partner Enablement at Pure Storage, finds giving a little recognition to...
Top Lessons Learned in Channel Partner Engagement
If there’s one thing we learned at the Averetek Channel Marketing Roundtable last week, it’s that channel chiefs are laser-focused on getting channel partners...
VIDEO
In Channel Partnerships, Collaboration Rules
The shift in B2B technology markets from purchasing product to investing in solutions is shining a spotlight on the valuable role vendors can play...
PUNDIT'S CORNER
In Channel Partnerships, Collaboration Rules
The shift in B2B technology markets from purchasing product to investing in solutions is shining a spotlight on the valuable role vendors can play...
CHANNEL MARKETER PERSPECTIVE
How to Get More From Your Channel Partnerships
The roots of a mutually-rewarding channel partnership are planted long before the sales cycle begins. By the same token, your relationships with channel partners...
PARTNER PERSPECTIVE
The Purchase Process Will Get More Complex
Line-of-business technology spending has been growing at a faster rate than IT spending for a number of years.
EDITOR'S PICKS
Channel Marketing Journal Hits the Conference Trail
Greetings from Las Vegas, Channel Marketing Journal’s first stop on the 2018 spring conference circuit.
I’m writing you from the Channel Partners Conference & Expo,...
