Friday, August 17, 2018

CHANNEL MARKETING TODAY

Last week at ChannelCon, our Editor Jeff Mesnik talked with several Channel Execs (@JayMcbain, @HeatherMargolis, @HeatherTenuto, and @TamaraPrazak) about the importance of visiting industry events. Many of the execs underscored the importance of building a Channel community through events...

Connections are Crucial

Last week, I traveled to Washington, DC to attend ChannelCon 2018, the flagship event of CompTIA, one of the world’s leading professional associations for...

What Amazon Can Teach MSPs About Customer Service

The time is now to focus on enhancing the client experience. Never has so much disruptive, transformational technology been available to service providers to...

15 Best Channel Relationship Tips from 2018 (so far)

The cloud and new line of business (LOB) buyers are just a couple of the trends that shook up the technology channel during the...
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Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina Gravel

A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of...
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Helping Channel Partners Become Trusted Advisors

How should vendors view their role in the changing channel ecosystem? Tamatha Prazak, Director of Channel Strategy at Flexential, says it’s all about enabling...
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Office Depot Breaks with Tradition to Launch New Omnichannel

Office Depot turned heads at the 2018 Channel Partners Expo and Conference in April when it announced its transformation from traditional, brick-and-mortar office supply...
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Shadow Channel Changing Game for Technology Marketers

The rise of the shadow channel is changing the rules of the game for technology marketers looking to gain mindshare with line of business...
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Education and Alliances Drive Success in Cloud Marketplace

Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is...

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Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina...

A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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PUNDIT'S CORNER

One Expert’s Opinion: What Makes Partner Motivation a Challenge?

The rise of the cloud, line of business (LOB) buyers and non-traditional partner types have been disrupting channel alliances left and right. In the...

CHANNEL MARKETER PERSPECTIVE

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The Importance of Associations for Channel Execs

Last week at ChannelCon, our Editor Jeff Mesnik talked with several Channel Execs (@JayMcbain, @HeatherMargolis, @HeatherTenuto, and @TamaraPrazak) about the importance of visiting industry...

PARTNER PERSPECTIVE

Straight from the Source: What Motivates Channel Partners to Stay with...

What motivates channel partners to stay in relationships with particular vendors? It’s a great question to consider, now that we’re halfway through a year that...

EDITOR'S PICKS

Put Yourself in Your Customers Shoes

I just don't understand salespeople. There's one trait they're all missing. It comes down to empathy. Read More...

Empathy Wins