CHANNEL MARKETING TODAY
Office Depot turned heads at the 2018 Channel Partners Expo and Conference in April when it announced its transformation from traditional, brick-and-mortar office supply chain to omnichannel provider of business services and technology solutions.
Office Depot Vice President of...
Shadow Channel Changing Game for Technology Marketers
The rise of the shadow channel is changing the rules of the game for technology marketers looking to gain mindshare with line of business...
Education and Alliances Drive Success in Cloud Marketplace
Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is...
It’s Time to View Channel Alliances in a Different Light
The lines between distributors, VARs, ISVs and even vendors are blurring, and 60% of channel partners as we know them will disappear over the...
Easing Channel Friction
How does global cloud communications leader Mitel ease friction in the channel?
According to Mike Conlon, Mitel Vice President of Global Channels, it’s all...
Successful Channel Partnerships Start with Brand Alignment
Helping channel partners define brand — what a company stands for, what it does best and customers served — is an effective way for...
Helping Channel Partners Progress on the Road to Cloud Awesomeness
As a technology vendor or ISV, how are you helping channel partners make inroads in the cloud-first B2B marketplace? Renee Bergeron, Senior Vice President...
Breaking News from Ingram Micro Cloud Summit ’18…
Ingram Micro Announces the Formation of CloudBlue, a New Cloud Platform Division
Managing more than 27 Million Enterprise Cloud Subscriptions Globally, CloudBlue Breaks Ground as...
Advice for Vendors Seeking Channel Partnerships: “It’s Not About You.”
When looking to build mutually-rewarding channel partnerships, too many vendors make the mistake of treating all partners the same or according to some narrowly-defined...
VIDEO
Fun Stuff
All work and no play? Not when you’re a channel pro! Just watch this video showing Mike Conlon, Mitel Vice President of Global Channels,...
CHANNEL MARKETING: TIPS & BEST PRACTICE
PUNDIT'S CORNER
5 ways you can ignite your ‘non-marketing’ channel partners
It’s fairly well understood by vendors that most channel partners have limitations when it comes to marketing. Both time and resources are usually insufficient...
CHANNEL MARKETER PERSPECTIVE
Outcome-First LOB Buyers Drive New Cloud Partnership Opportunities
The broad, infinite array of services in the cloud resonates loudly with line of business (LOB) buyers who put strategic outcomes first when making...
PARTNER PERSPECTIVE
What Technology Trend Is Impacting Channel Partners Most in 2018?
“Moving to the cloud can be intimidating. Our customers are looking to us to educate them while helping them develop their cloud competencies.”
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EDITOR'S PICKS
5 Paths to Channel Transformation
Digital transformation is changing how companies buy and use business services and solutions, motivating vendors to re-assess the capabilities of their channel programs to...
