Thursday, December 5, 2019

CHANNEL MARKETING TODAY

As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?  For answers, watch this video of my conversation with Thimaya Subaiya at Cisco Partner Summit, where he shares insight on the value of making renewals...
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Cisco Partners ‘Risin Up’ to Marketing Velocity

Since the summer when Cisco announced the expansion and transformation of its Marketing Velocity channel enablement programs, partners have been rising up to the...

What Does the Future Hold for Partners Looking to Take “One Shot” in the...

Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope,...
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Cisco Raises Its Hands to Drive Partner Success

Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of...

Redefining CSR: Tech Vendors Embrace Corporate Strategic Responsibility to Stay Relevant in Changing Channel...

The idea that companies have some obligation to do social good is not new. In recent decades, CSR (corporate social responsibility) has become a...
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How Gartner’s “Cool New PAM Vendor” Disrupts Security Through an Engaged Channel of Disruptors

While at the IAMCP of Southern California last week, I was reminded again of how engaged the Microsoft partner community really is. But the...
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Building Bridges Between Partner Ecosystems

Nozomi Networks is in the business of bringing together IT and OT teams to centrally monitor industrial control networks and correlate security between the...
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Overcoming Global Pricing Challenges

In global markets, competitive pricing can be a challenge. But getting it right is vital to driving wins for customers as well as revenue...
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Shift to Cloud Drives Shift in Partner Revenue Cycles: How Cisco Helps Partners Make...

There’s been a lot said and written about how the cloud has changed sales and marketing. But the impact of the cloud extends a...

VIDEO

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Cisco Empowers Partners to Rock Renewals

As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?  For answers, watch this video of my conversation with Thimaya...

CHANNEL MARKETING: TIPS & BEST PRACTICE

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FROM THE EDITOR

Ease of Doing Business is Music to Partners’ Ears

In this edition of Channel Marketing Journal, we continue our focus on channel enablement lessons learned at Cisco Partner Summit 2019. What partner enablement strategies...

CHANNEL MARKETER PERSPECTIVE

video

Cisco Empowers Partners to Rock Renewals

As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?  For answers, watch this video of my conversation with Thimaya...

PARTNER PERSPECTIVE

Marching Orders 2019: Transform Yourself to Transform Others — Redmond Channel...

As customers digitally transform themselves, all partners are also going through some level of transformation necessary to take advantage of the growing customer demand...

PUNDIT'S CORNER

Customer Engagement Demands Are Game Changer for Channel Marketers

Business leaders are paying more attention to marketing, and that’s good. But with increased visibility comes increased accountability and pressure to perform, at a time...

INTERESTING LINKS

Start Using 2 Words Instead of ‘Thank You’ and You Can...

"Thank you" is what we're supposed to say. And that means it it doesn't make much of an impact on the person we thank....