When it comes to partner enablement and recruitment, channel leaders are increasingly working from the outside-in. This edition of Channel Marketing Journal sheds light on what that means from the perspective of sales and marketing executives from channel-focused companies Teridion and GTT America as well as analytics firm, Sirius Decisions.
Here are the three take-aways I got from my conversations with Pej Roshan and Kevin Moynihan of Teridion, Rob Westervelt of GTT America and Chris Cleary of Sirius Decisions.
- Vendors seeking wider channel visibility need to meet partners where the sales happen
- Partnering is personal
- Channel reps that spend more time in the office than out are missing out
Watch the videos featured in this edition to see if you agree. I hope you’ll get in touch to share your thoughts.
