Working Towards Channel Enablement

The passing of Labor Day and end of summer brings to mind this quote from acclaimed poet, singer, memoirist and activist Maya Angelou: “Nothing will work unless you do.”

The phrase has special significance for channel chiefs starting to map out go-to-market strategies for 2019. With the approach of the new year, it’s time to start thinking about your channel partnerships and the work you need to do to ensure they continue to align with your goals. 

Larry Walsh, a Channel Marketing Journal collaborator, and founder, CEO and chief analyst of 2112 Group, has a lot of good advice to offer to channel marketers focused on channel enablement. Read them in his blog, “8 Tips for Planning 2019 Channel Success.”