Luanne Tierney, CEO LT & Associates, Channel Marketing Agency, We Energize Your Ecosystem
Content is more important than ever. As I often mention, we are living in an attention economy, which requires your business to have a clear value proposition and differentiator that resonates with your audience. Your customers should feel like your brand is providing a real value exchange, not just selling products. But brand ownership power has shifted, putting your customers and channel in a position to be your biggest brand advocates.
What are the implications of these trends on content marketing in the channel? Here are my top 7 recommendations for achieving success in the channel this year:
- Personalize everything
- Hire people that have great writing skills
- Keep great video content coming
- Build an authentic social media strategy
- Think about how to embrace the IoT for future positioning
- Look at ways to use chatbots and AI in your marketing efforts
- Amplify your brand by enabling your sales team to embrace social media
