Being Simple, Repeatable and Reliable Go a Long Way in Channel Relationships

Haig Colter, Director of Alliances at cybersecurity solutions company ThreatQuotient, firmly believes that what’s good for the customer is good for channel partners. Guided by this philosophy, Colter’s channel team focuses on delivering simple, repeatable, reliable processes to help channel partners win. It’s a mission that aligns well with the company’s strategy to help customers overcome the challenges of prioritizing and remediating cyberthreats with complex tools that impede collaboration.

In an interview with Channel Marketing Journal, Colter talks about the importance of simplifying how partners do business with ThreatQuotient, the value of collaboration and the problem with telling partners, “everything you need is in the portal.” 

Watch this video for highlights of our conversation.