Helping partners drive more cloud business is a big focus in channel enablement. At IBM, it’s about helping partners meet clients where they are in their cloud journey. The company’s announcement at Think Digital about the expansion of its PartnerWorld program signals a commitment to shift the strategy into high gear.
In an interview with Channel Marketing Journal’s Jeff Mesnik, Chris MacLaughlin, IBM Global Partner Ecosystem CMO, talked about the significance of the expansion and the roadmap IBM is creating to help partners deliver solutions and services on and around the IBM Cloud.
Watch this video for highlights of the conversation.
We plan to catch up again with Chris another time to talk about the future of online events in the post-COVID world. In the meantime, please get in touch if there any topics you’d like to see covered in Channel Marketing Journal.