Channel Marketing Journal Exclusive — New Microsoft Promo Video Introduces “Odo” for Channel Partners

Check out this new video from Microsoft announcing a new channel marketing program created in collaboration with ContentMX — a channel communication and content marketing service provider.

Called “Odo,” the first-of-its-kind prescribed marketing platform helps Microsoft channel partners get the right content to the right audience at the right time. It provides a choice of different content channels to support various business focus areas such as Office 365 and Azure, targeting audiences ranging from SMBs to enterprise. 

Odo fully integrates content customization, sharing and intelligent scheduling to maximize partners’ impact with customers. Thanks to point-and-click tools, partners can map out what to communicate, when and to who in a matter of minutes. It also automates content delivery, freeing partners to spend the bulk of their time focusing on customers and sales.

By making it easier to get relevant messages seen and understood, Odo helps channel partners gain mindshare and accelerate sales cycles. Watch this video to learn more.