Creating Order From Chaos

The mainstreaming of the cloud created a fair amount of turmoil in the the channel during 2018. As we move into 2019, Channel Marketing Journal is seeing a trend among channel marketers to create order from chaos by making it easier for partners to engage.

Xerox’s 5-pronged approach to channel enablement is a prime example. In a recent interview with Channel Marketing Journal, Amy Belcher, Lead VP of Global Partner Marketing at Xerox, shared some secrets of the program’s success. Watch this video of our interview for highlights and to find out what not to say if you hope to succeed in the channel.