Education and Alliances Drive Success in Cloud Marketplace

Jeanine Sicinski, winner of the 2018 Cloud Girls Rising: Women to Watch Award and Partner Experience Manager at Rapid Scale, suggests that education is vital to helping channel partners succeed in the cloud marketplace.

At Rapid Scale, education is a key component of the managed cloud service provider’s go-to-market strategy, she told Channel Marketing Journal in a video interview at #CPExpo last month. The company also puts an emphasis on helping partners forge mutually-rewarding strategic alliances with ISVs and other partner types. Watch this video for more insight.