Helping Channel Partners Become Trusted Advisors

How should vendors view their role in the changing channel ecosystem? Tamatha Prazak, Director of Channel Strategy at Flexential, says it’s all about enabling channel partners to retain trusted advisor status with customers. That includes connecting them with other partners that have the resources and skills required to deliver complete solutions to new line of business decision makers.

“We all win when we can help partners connect with other partners that can help them reinforce their trusted advisor status,” Prazak told Channel Marketing Journal in a recent interview. View the video now for more insight.