Outcome-First LOB Buyers Drive New Cloud Partnership Opportunities

The broad, infinite array of services in the cloud resonates loudly with line of business (LOB) buyers who put strategic outcomes first when making IT investment decisions. According to Tim Fitzgerald, Ingram Micro Vice President of Cloud Channel Sales, this presents new opportunities to technology vendors who can help channel partners deliver complete solutions.

Channel Marketing Journal talked to Tim about the trends driving the partner ecosystem into the cloud and how mutually-rewarding alliances can accelerate progress. Watch this video interview for more insight.