Overcoming Global Pricing Challenges

In global markets, competitive pricing can be a challenge. But getting it right is vital to driving wins for customers as well as revenue to and through the channel. Lalit Shinde, Strategic Partnership & Business Development Head at Seceon, relies on input from channel partners to right-price the company’s comprehensive cybersecurity services. 

In a recent interview with Channel Marketing Journal, Shinde talks about the strategies that have enabled his team to build mutually-rewarding alliances with MSPs and MSSPs — including a solution that has helped MSSPs cut operational costs a whopping 80%. Watch this video for highlights.