There’s been a lot said and written about how the cloud has changed sales and marketing. But the impact of the cloud extends a lot farther — requiring partners to transform every aspect of their business.
Shifting from large upfront payments to subscription dollars can create major cash flow challenges for a lot of partners, explains Cisco Capital Senior Director Steve Taylor in an interview with Channel Marketing Journal.
Watch this video for a look at these challenges and how Cisco Capital helps partners address them with new approaches to risk management, operations and other functions. And if you’re a channel leader focused on helping partners develop a cloud business, consider working with Cisco Capital to ease the transition to subscription sales models.