Siemens Takes a Hands-On Approach to Partner Enablement

For Chris Weitzel, Senior Global Channel Marketing Manager for Siemens Digital Industry Software, working hand-in-hand with partners in the field is not only the most rewarding part of his job, it’s a main ingredient of a successful alliance.

This edition of Channel Marketer Perspective highlights our recent conversation with Weitzel, who shares perspective on Siemens’ personal approach to partner enablement. In this interview with Channel Marketing Journal, Weitzel talks in depth about the value of helping partners target their marketing strategies and tactics to the specific needs of buyers. Watch the video to learn how Siemens gives partners the tools and insight to drive growth with technology, training and a holistic assessment of the business’s strengths and opportunities for improvement.