What Does Jazz Have in Common with the Channel?

Veteran channel chief Sanjay Gupta associates working in the channel with listening to jazz music. Both are complex and adaptive and provide opportunities to reflect, he told Channel Marketing Journal in a recent interview. 

Catch highlights of our conversation in this video, where you’ll hear about the challenges Sanjay looks to tackle in his new role as GVP of Channels & Strategic Alliances at LogicMonitor. Get the inside scoop on Sanjoy’s plans to build a channel from the ground up, drive growth and leverage strategic partnerships with the likes of Amazon, Google Cloud and Microsoft. Hear his predictions for the future of the channel.

A successful leader who before joining LogicMonitor, grew an under-performing channel of 50 certified resources to over 500 in one year, Sanjay has some valuable lessons to share. Watch and reflect.