As industry moves towards subscription-based everything, how do vendors motivate partners to become renewal champions?
For answers, watch this video of my conversation with Thimaya Subaiya at Cisco Partner Summit, where he shares insight on the value of making renewals seamless so “partners can focus more on the net new business side of things.”
Thimaya also describes the steps his team took to streamline a once sluggish renewal cycle by making processes, playbooks and enablement tools available to partners at every stage. Partners that take advantage of these services are seeing improvements in their renewal rates, Thimaya tells Channel Marketing Journal.
For Cisco and other vendors, helping partners rock the renewal cycle is what channel enablement is all about. What about at your company?