Since the summer when Cisco announced the expansion and transformation of its Marketing Velocity channel enablement programs, partners have been rising up to the opportunity.
An impressive 25,000 partners are actively taking advantage of the platform’s training, funding, marketing tools and advisory services according to Boon Lai, Cisco VP of Global Partner Marketing. Channel Marketing Journal caught up with Boon at the Cisco Partner Summit earlier this month to talk about the success of the program, which has seen adoption increase an amazing 150 times.
Like Rocky Balboa in Rocky III, Boon finds motivation in the ‘thrill of the fight.’ And he’s super excited about the potential of Marketing Velocity to empower partners to transform. Watch this video to catch the excitement!