According to IDC, P2P alliances will account for at least 30% of cloud partner-generated revenue by 2020. The firm further predicts the growth of P2P-focused partners will far outpace that of customer-facing partners; with partnering capabilities becoming a key indicator of company value by 2021.
How should partners approach these types of relationships? Sara Moody, Senior Marketing Programs Manager at Veeam, reveals the four pillars of successful P2P alliances in this video interview with Channel Marketing Journal. And she should know. Recognized by Cisco in 2017 with The Global Award for ISV Partner of the Year, Veeam has an outstanding track record turning lessons learned from partners into positive results for the channel ecosystem.