Cisco Raises Its Hands to Drive Partner Success

Watch as Channel Marketing Journal editor, Jeff Mesnik and Cisco’s VP of Americas Partner Organization, John Moses battle it out in a game of cards while discussing how Cisco and its partners can be better together. And why the Bon Jovi song, “Raise Your Hands,” is the perfect anthem for a channel organization that’s all about winning and celebrating success.

For the record, Jeff crushed John in the card game. But that didn’t dampen John’s enthusiasm for talking up the win-win opportunities his team is creating with partners. If partner optimism means anything, John’s team is rocking channel enablement, helping partners increase relevance and profitability by layering intellectual property on top of the Cisco platform. 

How do they do it? Watch this video for insight.