What Does the Future Hold for Partners Looking to Take “One Shot” in the Cloud?

Eleven years after the first cloud was launched, what does the future hold for partners looking to the cloud for market relevance? David Cope, Senior Director of Cisco CloudCenter, told Channel Marketing Journal he sees opportunities for partners to build relevance with new business buyers by linking business drivers to the cloud. 

For Cisco, that means empowering partners to help customers break down barriers between the cloud and data centers to create a more inclusive, multi-domain IT landscape where clouds, data centers and co-lo solutions all work together.

Watch this video of my conversation with Dave, who sees parallels between how partners need to approach multi-domain opportunities and the Eminem song “Lose Yourself,” which goes like this:

“If you had

One shot

Or one opportunity

To seize everything you ever wanted

In one moment

Would you capture it

Or just let it slip?”