In the “cloud or die” channel, how can technology marketers help early-stage ISVs succeed? Ingram Micro does it by inspiring competition. The company’s new Comet Competition is a great example. The channel’s version of Shark Tank reality TV, the Ingram Micro Comet competition invites ISVs worldwide to enter their innovative technology for a chance to win a $1 million cash prize; plus, go-to-market opportunities in the Ingram Micro Cloud Marketplace.
In this video, Renee Bergeron, Ingram Micro Senior VP of Global Cloud, talks to Channel Marketing Journal about the win-win opportunities the contest provides as well as the great results last year’s winners have already seen.
“What they [partners] really need is a channel,” Bergeron told Channel Marketing Journal yesterday. “Partners can’t win without a distribution strategy. And we get to discover thousands of ISVs with solutions that can be used to help solve customers’ business problems.”