In the “cloud or die” channel, how can technology marketers help early-stage ISVs succeed? Ingram Micro does it by inspiring competition. The company’s new Comet Competition is a great example. The channel’s version of Shark Tank reality TV, the Ingram Micro Comet competition invites ISVs worldwide to enter their innovative technology for a chance to win a $1 million cash prize; plus, go-to-market opportunities in the Ingram Micro Cloud Marketplace.
In this video, Renee Bergeron, Ingram Micro Senior VP of Global Cloud, talks to Channel Marketing Journal about the win-win opportunities the contest provides as well as the great results last year’s winners have already seen.
“What they [partners] really need is a channel,” Bergeron told Channel Marketing Journal yesterday. “Partners can’t win without a distribution strategy. And we get to discover thousands of ISVs with solutions that can be used to help solve customers’ business problems.”
Check out this video of our conversation to learn more. Have a proven solution but no channel? Visit the Ingram Micro Cloud Marketplace on August 1 to enter the Comet content!