How Slack Works Out the Best Path to Mutual Value 

“There’s no clear path to building a partner program,” admits Rich Hasslacher, Head of Global GTM Alliances & Channels at Slack. But by taking the time to “work it out” with cross-functional partners and internal team members, channel organizations can find the best path to creating mutual value.

In a conversation that ranged from the role of empathy in business to ISV enablement to the significance of Slack’s new Services Partner Program, Channel Marketing Journal got some great insight into the channel strategies that have helped fuel Slack’s rapid growth. Watch this video for highlights.