Partnering is Personal

In the age of the customer experience, partnering has become a lot more personal. Chris Cleary, Service Leader and Analyst for Sirius Decisions’ Channel Sales Strategy Practice talked about the trend in some depth during an interview with Channel Marketing Journal at Sirius Decisions Summit 2019.

In his role working with channel sales leadership on partner recruitment, Cleary knows the value of taking a bi-directional approach to alliance building that supports the vision, revenue expectations and customer experience goals of both sides of the partnership.

Watch this video for insight from Cleary on the importance of people, profitability and goal alignment to successful channel partnerships.