Partnering to Provide Complete Solutions

A few weeks back, Channel Marketing Journal had the pleasure of talking with May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance. This week, we bring you a video featuring an interview with Mitchell’s colleague at Cylance, Didi Dayton, VP of Worldwide Channels and Alliances.

Our conversation centered on the essential role vendors play driving customer-first sales and marketing strategies. At Cylance, this starts by developing partnerships and alliances with companies that can help them offer unique, high-value solutions. Cylance’s recently-announced partnerships with Thycotic and Fujitsu are two examples.

Dayton makes it clear that just building out partner solution SKUs no longer passes muster in customer-centric technology markets. Vendors need to support these offerings with education and marketing programs that help partners communicate solution benefits to customers in a meaningful and knowledgeable way. Watch this video for more insight and to hear what Dayton has to say about her biggest, channel marketing pet peeve.