Tips for Moving Channel Partners Through the Sales Funnel…Plus, a Pet Peeve Revealed

What is the best way to motivate channel partners to engage with you and make selling your company’s solutions a priority?

May Mitchell, VP of Worldwide Field and Channel Marketing at Cylance, recommends starting with the basics: Making sure partners feel supported through the sales process, and motivating them to keep prospects moving through the sales funnel. In a video interview with Channel Marketing Journal, she goes through the steps of Cylance’s simple, yet unique partner incentive program. Watch it now to find out why the program is so successful and what Mitchell says is her biggest, channel marketing pet peeve.