Reciprocity Reigns in Solution-Focused Technology Channel

When Sean Ferrel founded Managed Solution back in 2002, the company’s solution-driven approach to reaching technology buyers was forward-looking. Fast-forward to 2019 — Shifting to solution-based sales and marketing is a top focus for technology providers and channel partners alike.

In an interview with Channel Marketing Journal, Ferrel talks about his company’s reliance on reciprocal alliances with master agents and name-brand vendors such as Amazon and Microsoft to meet customers’ needs for complete solutions. Check out this video for conversation highlights.