Most channel partners in the telecommunications space don’t have well-staffed marketing teams and don’t expect they will, any time soon.
Lisa Del Real, VP of Global Channel Programs and Operations at RingCentral, understands the reality, and builds channel marketing programs to make the most of what partners do own — the customer relationship. In an interview with Channel Marketing Journal, Del Real reveals the main ingredient to the success of these channel marketing programs. Watch this video for the answer. Contact Channel Marketing Journal to let us know if you agree.