Vendor-Distributor Partnerships Revolve Around Shared Solution Partners

At Cisco Marketing Velocity back in April, a lot of my conversations centered around the topic of  meeting customers in the channel. How do Ingram Micro and Cisco do it?

Dennis Crupi, Executive Director of Marketing for Ingram Micro’s U.S. business, chalks it up to a shared commitment to put the companies’ mutual solution partners at the center of everything. This video shows highlights of my conversation with Crupi and Ingram Micro’s Cisco account manager, Sarah Meegan. Watch it to get insight on the value Ingram Micro adds to Cisco’s partner enablement strategies.