What are the Two Most Important Words in a Channel Marketer’s Vocabulary?

SentinelOne is a relatively new player in the cybersecurity technology space but no stranger to success. In just one year, the company has enjoyed triple-digit growth. As VP of Worldwide Channels, it’s safe to say Dee Dee Acquista has had something to do with it.

Channel Marketing Journal recently caught up with Acquista to talk about her team’s approach to motivating channel partners — which boils down to two words: simplicity and consistency. Watch this video for insight on how these two principles drive channel marketing at SentinelOne, and why you need to pay more attention to your SE’s.