For many channel partners, marketing hasn’t traditionally been top-of-mind. This isn’t surprising considering many channel companies were launched by self-starters from an engineering or sales background. But as customers increasingly look to the channel for support resources and information to guide purchasing decisions, partners that practice DIY marketing are finding themselves playing catch up.
Jordan Lawhead and Matt Walsh, Managing Partners at talent recruiting firm, Blue Signal Search, spoke with Channel Marketing Journal at #CPExpo about the pitfalls of DIY marketing and what’s needed to overcome them. Watch this video to get insight.