Global Channel Enablement Starts Locally

Global channel enablement starts locally according to Boon Lai, Cisco Systems VP of Global Partner Marketing. This video shows highlights of our conversation in New Orleans, where Channel Marketing Journal got the inside scoop on how Cisco tripled attendance to its flagship channel education event by transitioning from a global to regional delivery approach.

At Cisco, creating always-on opportunities for partners to access the resources and alliances needed to deliver business outcomes to customers is what channel enablement is all about. Watch this video for insight — including an example of how Cisco helps forge mutually-rewarding P2P alliances to support customers’ transformation goals.